Pumpkin Patch External Analysis

Industry pumpkin pick modified is a childrens rat well known in the clothing empyrean of the retail exertion, the clothing is known historically for existence of contriveable, of gamy case and well-made out of natural fabrics such as merino wools and other fabrics that are indigenous to New Zealand. (Katz, Pumpkin spell necessitate to go back to its roots, 2009) Pumpkin Patch Limited has historically had a fashion brand physique and competed with upscale childrens brands such as Witchery Kids, Levis Kids, Deux tally Deux, Motion, Papoose, and Le Bon. Since the brand launched its label Charlie and Me it has more recently broadened its brand and taken a position in the lower give the axe marketplace competing with everyday brands such as JK Kids Gear, Kmart, The Baby Factory, T&T, and cotton fiber On Kids. Pumpkin Patch has alike recently launched a brand called Pumpkin Patch widely distributed that sells non-clothing items for babies, nurseries and school ag e children, these additional brands were developed to integrate a wider target market.

(New Zealand ground of Chartered Accountants, 2012) PEST Analysis policy-making: Future trading conditions ever-changing in the market current political unrest in the diaphragm East normal changes in the NZD exchange rate Economic: High employee fretfulness and lack of worker continuity in the retail sedulousness fluctuate prices of cotton Increases in wages The retail industry being dependant on the economic well being Socio-cultural: Changes in social trends Changing wants and needs of consumers in the fashion industry Finding a balance in t! heir output for a diverse target market Technological: Auditing processes and equipment man of sale systems Reliable security systems to effectively control stealing Challenges face Pumpkin Patch Limited from the political boldness bed be seen with future trading conditions changing in the market, the on-going political unrest in the Middle East and rat changes in the NZD...If you want to get a full essay, revisal it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper