The Global Branding of Stella Artois Brewing Company

The Global Branding of Stella ArtoisAssignment 11)The international beer mart is a beating and growth one with consumption levels at 1.3 billion hectoliters (hls) annually. Surprisingly, the put across 4 breweries account for only 22 percent of the warmheartedness beer market. This means that the profit margin for these breweries is significantly smaller than that of crownwork companies in the tobacco, soft drink, and spirits industry which are out-of-the-way(prenominal) slight fragmented. With this in mind there is great authority if Interbrew were to found a global brand that could reach exterior its borders to a larger consumer base. Interbrew has already expanded into 23 countries on iv continents with its various products and this could be used as a platform to expand one global brand as an ambassador for Interbrew. Although the international beer markets are fragmented there generate been umteen analysts that have suggested that this is due to change so that be er companies could bring dwelling house the bacon economies of scale same tobacco, soft drink, and spirits companies have done. With standardized a shot?s world shrinking by advancements in technology, many markets are no longer as isolated as they were in the past. This means that a undivided beer brand has the likely to be successful globally like that of Coca-Cola or Marlboro.

By shifting attention to a single brand crosswise the world it would cut down on advertising and manufacturing be and increase profits. In addition, the premium beer market is expanding tremendously which is where Interbrew?s produc ts are placed. Having a globally know beer ! that is produced in this growing field would be very profitable. 2)When it was distinguishable by Interbrew create from raw stuff Company to overhaul a global beer it was no bewilderment that they chose their best selling local beer, Stella Artois. Stella Artois is their oldest beer and was a local... If you want to observe a ample essay, order it on our website: OrderCustomPaper.com

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