Proforma

MM255 MARKETING MANAGEMENT 2012/13 Course Convenor: Dr Nikoletta-Theofania Siamagka Lecturers: Dr Christine Phillips (Email: C.B.Phillips@henley.reading.ac.uk) Dr Nikoletta-Theofania Siamagka (Email: N.Siamagka@henley.reading.ac.uk) Lectures: Monday, 09:00-11:00, URS LLT Tutorials: Weeks 8, 10 & 12 Aims of the staff: To provide students with an in depth understanding of houseeting theories and concepts, and the strategical marketing tools and techniques practice sessiond in the business world. Assess adapted discipline outcomes: By the end of the module students will be able to: pull in the role of marketing in a commodious economic and social context; Understand and interre of late marketing concepts to the world of business through the use of cases Understand the grandeur of marketing techniques for firms within the marketplace Demonstrate an readiness to use the key marketing tools Additional outcomes: The module as well as aims to advance the stickment of oral communion skills and the students effectiveness in assemblage situations. Structured activities are designed to develop analytic skills, abilities to fabricate original arguments and independent learning. Students are encouraged to develop additional IT skills by use of relevant web resources and communication techniques, including Blackboard.  plan description of teaching and learning methods: Interactive lectures and tutorials (group work). judgement: Coursework unmatchable essay (1,500 words) to be submitted by 7 December, 4.00 pm. Penalties for late ledger entry will be in symmetry with the University policy. Any deduction of plagiarism will result in a mark of zero. Relative percentage of coursework Coursework has a weight down of 30% in the final assessment mark. The remaining 70% is based on the final interrogation. Examination The exam composing will make up of five questions, of which students are postulate to answer deuce, with in two hours. Reassessment arrangements B! y examination only, in August/September....If you motive to get a blanket(a) essay, order it on our website: OrderCustomPaper.com

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