Barista vs Caffe Coffe Day Essay

MILAN The following record book is a summary pick from the dissertation projects of the MBA and BBA students of purview College. Sky identify, situated in Delhi and Gurgaon (NCR) is a premier establish providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as healthy as mass communication.For further information on the article content or on the institute please clickhttp//www.skylinecollege.com/ to visit the ex officio college website. This dissertation was completed by Saroj Shahbaz Naiyar (2007 2009) on the topic Barista Vs Caf coffee tree berry day a Comparative Study.Summary The objective of the thesis is To compare and call for Barista & Caf coffee sidereal day, identify areas of excellence and areas needing returns and provide suggestions for such progress. The aim of this Thesis is to successfully compare two prominent assistance sector companies on a common platform, analyze their live oning and surgi cal edge, and cozy up what they are doing well, while providing suggestions and passs for improvement. Barista and Caf coffee tree sidereal day were chosen because of their identical formula of functioning and growth. They are the only two major players in the guinea pig coffee caf industry, and their customers consider both as interchangeable ticks. This is why it is distinguished to study how these swords differentiate themselves from each other, and attempt to improve brand verity amongst their customers.For the purpose of this study, I prepared a questionnaire, to find come in the pertinent immemorial info pertaining to the functioning and working of both Barista and Caf umber daytime.The data was collected idead on information provided by1. The management of the organization.2. Customers tour Barista and Caf Coffee mean solar day outlets.Besides the primary data collected with the dish of the questionnaire, I establish too collected the relevant secondar y data from various sources like magazines, books and Internet and newspapers. Based on the relevant primary and secondary data, a comparative analysis has been done so as to find out the areas of excellence and areas of improvement of both organizations.The areas of excellence and improvement subscribe been identified based on factual information, in illuminance of which recommendations and suggestions have been provided for the all overall improvement of the organizations in the approaching.This Thesis is conducted in Gurgaon, India so the information is relative to this city.The main objectives could be1. To understand market performance of Barista & Caf Coffee solar day.2. To do a SWOT analysis.3. To understand consumer intuition.4. To analyze there target consumer& marketing mix(7Ps).Conclusion Areas of Excellence twain cafs have authoritative areas where they have been consistently performing well. These are essentially the strengths of the brand, and Barista & Caf Cof fee twenty-four hour period need to capitalize on these strengths to outgrowth their market packet and brand loyalty. The main areas of excellence, based on the Case Studies & food market Survey, have been identified as followsBarista1. Strong Brand ImageBarista has a vigorous and clear brand image. Their customers can easily identify and relate to the Barista brand. This helps increase and maintain brand loyalty. 2. Excellent Human Resource concord to the survey, Barista certain an excellent rating for the service and carriage of their staff. This is a Brobdingnagian advantage, peculiarly in a service organization. Barista must strive to keep this advantage. 3. standard pressure & DcorAnother significant area of excellence is the kind of ambiance and dcor Barista cafs have. Respondents to the survey, including whose who chose Caf Coffee twenty-four hours as their choice of caf gave Barista a near hone rating for their Ambience & Dcor. 4. Strong base for expansion & gro wth Barista have worked hard on heir brand image and human resources, and have a strong base for future expansion and growth- whether themely or internationally.Caf Coffee twenty-four hour period1. Highly rated taste sensation & Quality of productsCaf Coffee Day got a high rating in the market survey, for the Taste & Quality of their products. If they work on this aspect, there is huge emf for them to attract customers, just based on the taste and tonus of products. This is also helped by the fact that they grow their own coffee beans, and this provides an meaning(a) base for future expansion and growth. Caf Coffee Day even win the Barista Coffee- Making Championship for the Best Coffee.2. Value for money propositionCaf Coffee Day is projected as an cheap brand. This strategy has worked extremely well so far, and Caf Coffee Day got a high rating, both for their prices and for their abide by for money, in the market survey.3. Strong callowness orientationThe Caf Coffee Day b rand is, and al modalitys has been, extremely youth- orientated. In a country where over 40% of the population is under the age of 20, there is huge potential for Caf Coffee Day to become one of the countrys largest youth brands. The untapped market share and potential for growth is enormous.Areas Needing ImprovementBoth Barista and Caf Coffee Day have under performed or not lived up to potential in certain areas. The areas are weaknesses, which need to be meliorate upon, as that both can eliminate any disadvantage that whitethorn have, and improve customer satisfaction. The mail areas needing improvement, based on the Case Studies & Market Survey, have been identified as followsBarista1. Average taste & spirit of productsAccording to the market survey, other than their Dessert, Barista got only an average rating for the taste & gauge of their products. Considering their strong brand image of beingness the coffee- lovers traditionalistic caf, they have not performed up to expe ctations in this area. 2. Perceived as an big-ticket(prenominal) brandCustomer perceptions of Baristas prices and value for money are rather negative. Even though the prices of Barista and Caf Coffee Day are almost identical, Barista is let off perceived as the more expensive brand. 3. Inconvenient delivery carry outOn a smaller line, Baristas self- service delivery process received almost unanimous complaints from respondents of the market survey. They found it inconvenient to go back to the counter just to receive their order.Caf Coffee Day1. weakened brand imageThe Caf Coffee Day brand, although clearly a youth- oriented brand, lacks the power and strength expected to maintain brand loyalty. The brand doesnt project a clear image to customers about what Caf Coffee Day is all about. This could prove as a deterrent during future national and international expansion. 2. Inefficient human resourcesAccording to the market survey, Caf Coffee Days staff received only an average ra ting for their behavior and service. Caf Coffee Day necessarily to work hard at this aspect, oddly considering they are a service sector organization that is looking at large expansion. 3. Ambience & DcorThe Ambience & Dcor of Caf Coffee Day outlets received a below- average rating from respondents of the market survey. A administer of respondents did not like the fact that Caf Coffee Day outlets and literature served as prime space for a tummy of advertising and promotions. They felt as if the cafs had been hijacked just for advertising.Recommendation & SuggestionsBarista Barista has an extremely strong brand image, merely they need to work hard on improving their customer perception of being and expensive brand. Barista and Caf Coffee Day have almost identical pricing, but Barista is still perceived as the more expensive brand. Thats why my first recommendation for Barista is, to carry out a promotion campaign to gibe that their target market is well aware of their modern low prices. This would help change customer perception and turn Barista into an affordable brand. Another backlash of having such a strong traditional caf brand image is that customers have very high expectations of the taste & quality of products. Barista needs to work hard at this aspect, e specially for coffee and eatables products. My second recommendation is for Barista to look at its coffee beans suppliers and coffee brewing process to ensure that it is the best it can be. This is especially important considering the international expansion Barista is undertaking. Barista should also look at the Taj, their national suppliers for eatables and desserts, and either improve the taste & quality of eatable, or look at another supplier- because as of now, they are not living up to expectations, and losing customers to Caf Coffee Day. On a smaller note the Barista delivery process should change, so that a caf attendant delivers the coffee to the table. This whitethorn seem insigni ficant, but it can go a long way in improving customer satisfaction.Caf Coffee Day Caf Coffee Day has done extremely well so far to project itself as an affordable youth- oriented brand. But there are still certain areas where their brand needs to be much stronger. With regard to the physical proof associated with the brand, Caf Coffee Day needs to do a lot of work if they hope to catch up with Barista. My first recommendation for Caf Coffee Day is to clean up the dcor at every outlet, wherever surplus advertising is taking place. Although it might be an important source of revenue, long customer perception of the brand isnt very positive. Caf Coffee Day would do better to provide promotional space for its partners with the use of expert collaborations, and not printed advertisements and posters everywhere. My second recommendation is that Caf Coffee Day looks at its underway recruitment, selection and most importantly, its current training policies. Customers are not able with the behavior and service of the staff, and Caf Coffee Day is lagging far hind end Barista is this aspect.*The above article was extracted from dissertations in Marketing, Finance, Human Resources, Strategy, Information Systems by the students from Skyline College. Skyline College is amongst the top MBA and BBA institutes in Delhi, Gurgaon (NCR).Introduction to ccdThe First Caf Coffee Day logotype a bright red cube with a young stroke above e in Caf Coffee Day. The word Caf was made to appear dominant to indicate Caf Coffee Days introduction of Caf culture in India. The font used for Caf is called SLURRY the font looks as though the letters have congealed or coagulated out of liquid. The current logo includes a dialogue box which highlights the connection amid coffee and conversations. This logo also reflects their current tag line, A lot can play over coffee.The logo of CCD has been changed recently, this has been done in line with the increased competition and also for the proper conveying of the message that Caf Coffee Day desires to tell to its customer. The famous Caf Coffee Day squared logo has got a fresh new avatar a Dialogue buffet with the words Caf Coffee Day written in a distinct, specially created font. The new trendy dialogue logo symbolizes the essence of what a Caf Coffee Day caf is all really all about a perfect place to relax and dialogue. And as we all know, a lot does happen over coffeeVertical integrationThe company is known for being vertically integrated to cut damages from owning the plantations,2 growing the coffee,2 making the coffee machines3 to making the furniture for the outlets.2The machines cost them pic1.2 lakh each, which they say is half the cost of an imported coffee machine.3 The maintenance cost of CCDs machines is also slight than foreign machines.3OutletsThe first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka.4 Following this, CCD crossed over 1000 cafs end-to-end the nat ion by 2011. They currently have (as of August 2012) 1319 outlets spread crossways 28 states of India.5 The number increases almost every week. A meter on their official website (Cafecoffeeday.com) keeps continuous track of the number.