Situation analysis in marketing planing Essay Example | Topics and Well Written Essays - 1500 words

Situation compend in marketing planing - Essay Example?.. 4 tradeing commixture elements 5 The customers . 6 Unique Value Proposition 6 External Analysis . 7 The Market Extent .. 7 Competitor Analysis .. 7 The Economic surroundings .. 8 Technology Environment .. 8 SWOT Analysis . 9 Conclusion . ... As Armstrong and Kotler (2005, p. 6) stressed, marketing deals with customers more than any other business function and therefore building customer relationship ground on customer cherish and satisfaction is at the very heart of modern marketing. This melodic theme presents a brief report based on the marketing analysis of the Pizza restaurant, to be located in capital of Saudi Arabia, Saudi Arabia. This piece of paper relates to various marketing concepts and principles such as marketing vision, marketing mix, customer analysis, internal and external analysis and marketing strategies with regard to Pizza Restaurant. Situation Analysis (Internal to the company) Companys mission, objectives and growth strategies The Pizza Restaurant aims to contribute to human needs by delivering quality pizza-foods and drinks and to enhance healthier food and joyful surround to help its customers find their entertainment needs to be satisfied. Armstrong and Kotler (2005, p. 42) emphasized that a statement of an organizations purpose- a mission statement- must be able to define the business in terms of fit basic customer needs. For Pizza Restaurant, its customers are rich hippies and business or other professionals from Riyadh who come to meet their needs of hunger, thirst, joy and leisure entertainment. Company will value their needs, their responses and their varying requirements and therefrom it will design different services and quality multi-cultural organic food items in order to requite its customers. Main objectives of the company are establishing customer focus strategy, maintaining customer loyalty, ensuring long-term profitability and thus achieving sustainabl e competitive advantages. In order these objectives to be achieved, the